DON'T THINK STRAIGHT

Legends Are Built When You Refuse the Usual Way.

Normal doesn't win. Original does.

You can change the world, shift culture and disrupt everything with the strategies in this book.

Paperback & Kindle available.

Inside Don't Think Straight

48 journeys. Seven domains. One singular strategy.

Business & Entrepreneurship

Activism & Voice

Creativity & Design

Culture & Identity

Inner Growth & Philosophy

Athletics & Performance

Tech & Innovation

Most people try to fit into the arena, the system. These people built their own.

Rihanna · MrBeast · Oprah · Usain Bolt · Pedro Pascal · Reed Hastings · Rick Rubin · Melanie Perkins · YOU

Because I never wanted to "fit in",

I don't like things that are already

decided and I don't think "that's

how we've always done it", is acceptable.

This book is a flashlight.

Not for the predictable.

For the people who changed everything by refusing the “normal” path.

They became their own blueprint.

The world rewards the bold,

but only after they’ve made people uncomfortable first.

They didn’t wait to be chosen.

They didn’t wait for the right time.

They made the time.

Some built companies. Some shattered records. Some rewrote culture.

None of them fit neatly into a box. And neither do you.

Greatness doesn’t live in the middle.

It lives at the edges of “the usual way.”

You weren’t born to blend in.

You were born to shift something.

Don’t Think Straight. Tomorrow could be yours. No more "one day", today can be "day one!".

Paperback & Kindle available.